OYO is an Indian multinational hospitality chain of leased and franchised hotels, homes, and living spaces founded in 2012 by Ritesh Agarwal, OYO initially consisted mainly of budget hotels. As of January 2020, it has more than 43,000 properties and 1 million rooms across 800 cities in 80 countries.
A disruptive food delivery app launched by Bundl Technologies commissioned us under the direction of Motherland to refresh the brand to stand out in the saturated market. We designed a series of design cues and fonts to keep the brand fresh and exciting. We refreshed the visual identity in close collaboration with Swiggy’s leadership & brand team along with Team Motherland. The identity echoes from the appetising typography to the transformation of the illustrations into a dynamic language. The business needed to evolve—and the brand needed to set the pace. By harnessing the emotional impact that delivery makes in people’s lives, we helped Swiggy expand its reach into the wider world of delivery services.
HairFair was the leading dermatology clinic in Kerala. With clinics spanning over three cities and more than 100 workers, they pioneered aesthetic technologies and practices. With aspirations to expand to the Middle East and other states in India, they were growing. Hairfair needed a total overhauling of its sensibilities and values to be relevant in becoming more politically correct and body positive. The archaic practices, processes and company culture required a fresh perspective and understanding of the post-covid world opportunities. Developed an image of a conscious brand and design a service that supports the newfound ethos and values and embrace the new opportunities by using tech interventions. HairFair got renamed "Therefore I’m”.
OYO Townhouse is based on the needs of the millennial traveler. Every single element of the hotel – from the breakfast menu to the booking process has been re-engineered for comfort, efficiency, convenience and affordability. Each Townhouse is designed to complement its neighborhood.
The Colours of India campaign emphasized India’s diverse cultural spectrum. Featuring breathtaking images and colour-based headlines such as Coffee Brown and Red Hot, the campaign was launched globally in 71 leading newspapers and magazines. Using traditional and interactive media - print, outdoor and the internet - India was positioned as a unique and vibrant destination for tourists.
Communication design, brand strategy and public diplomacy campaigns for Incredible India brand under the Ministry of Tourism. The various campaigns included films, posters, communication strategies and more. As COVID-19 continues to impact communities around the world, this 40-second ad shows us the outlines of people and within it, the country's greatest sights. Look at the ad closely and you will realise two important points being made: One, stay inside (it's the message that pops up at the end of the ad) because that's how you keep yourself and others safe. Second, is about future travel and Incredible India by saying 'stay inside' is also seen urging people who might book an international holiday to reconsider and visit the rich sports India has to offer instead.
The Mumbai Academy of Moving Image (MAMI) is a public trust that organises the MAMI Mumbai Film Festival in the city of Mumbai, India. Incredible India brand under the Ministry of Tourism Commissioned us to create a campaign that connects with the atmosphere and context of the film festival. Communication design, brand strategy and public diplomacy campaigns for Incredible India brand under the Ministry of Tourism for MAMI
Tradition, myths and untouched natural beauty meet here at Kayal, a resort hidden in a quiet island on Vembanad lake, India's largest lagoon. Branding and developing an experience with a unique design strategy.
